Digital Marketing Course Content

Module 01# Digital Marketing

• Increasing Visibility
• What is visibility?
• Types of visibility
• Examples of visibility
• Visitors Engagement
• What is engagement?
• Why it is important?
• Examples of engagement
• Bringing Targeted Traffic
• Inbound
• Outbound
• Converting Traffic into Leads
• Types of Conversion
• Understanding Conversion Process
• Retention
• Why it is Important?
• Types of Retention
• Performance Evaluation
• Why it is Important?
• Tools Needed

Module 02# Website Creation

• Adding domain Name to web Server
• Adding webpages & content
• Adding Plugins
• Identifying objective of website
• Deciding on Number of Pages Required
• Planning for Engagement Options
• Creating Blueprint of Every webpage
• Best & Worst Examples

Module 03# Search Engine Optimization (SEO)

• What are primary keywords, secondary keyword and tertiary keywords?
• Keywords optimization
• Content optimization & planning
• Understanding Your audience for content planning
• Internal linking
• Meta tags creation
• Creating Webpage in HTML
• What is the difference between keywords stuffing & keyword placement
• Using google webmasters tool & website verification
• Sitemap creation & submission in website & webmasters
• How to write an optimized content
• How to write a content for article, blog and press release
• What is domain authority?
• How to increase Domain authority
• What are back links?
• Types of back links
• What is link building?
• Types of link building
• Do’s and Dont’s of link building
• Link building strategies for your business
• Easy link acquisition techniques
• Google places optimization
• Classified submissions
• Using H card
• Citation
• Top tools for SEO
• Monitoring SEO process
• Preparing SEO reports
• How to create SEO Strategy for your business
• What is link juice?
• Importance of domain and page authority
• How to optimize exact keywords for your business
• What is Google Panda Algorithm?
• What is Google Penguin?
• What is Google EMD Update?
• How to save your site from Google Panda, Penguin and EMD Update
• How to recover your site from Panda, Penguin and EMD

Module 04# Search Engine Advertising

• Understanding inorganic search results
• Introduction to Google adwords & PPC
• advertising
• Overview of Microsoft Adcenter (Bing & Yahoo)
• Setting up Google adwords account
• Understanding adwords account structure
• Campaigns, Adgroups, Ads, Keywords, etc
• Types of Advertising campaigns- Search,
• Display, Shopping & video
• Difference between search & display campaign
• How does adwords rank ads
• Understanding adwords algorithm (adrank) in
• detail with examples
• What is quality score
• Why quality score is important
• What is CTR?
• Why CTR is important?
• Understanding bids
• Types of Search Campaigns – Standard,
• All features, dynamic search & product listing
• Google merchant center.
• Creating our 1st search campaign
• Doing campaign level settings
• Understanding location targeting
• Different types of location targeting
• What is bidding strategy?
• Understanding different types of bid strategy
• Manual
• Auto
• Advanced level bid strategies
• Enhanced CPC
• CPA
• What are flexible bidding strategies?
• Understanding flexible bidding strategy
• Pros & Cons of different bid strategies
• Understanding ad-extensions
• Types of ad-extensions
• Adding ad-extensions in our campaign
• Creating adgroups
• Finding relevant adgroups options
• using tools
• Creating adgroups using tool
• Understanding keywords
• Finding relevant keywords
• Adding keywords in ad-group
• Using keyword planner tool
• Understanding types of keywords
• Board, Phrase, exact, synonym & negative
• Examples of types of keywords
• Pros and cons of diff. types of keywords
• Creating ads
• Understanding ad metrics
• Display & destination URL
• How to write a compelling ad copy
• Best & worst examples of ads
• Creating ads
• What is conversion tracking?
• Why is it important
• How to set up conversion tracking
• Adding tracking code in your website
• Checking conversion stats
• How to optimize campaigns at the time of
• creation?
• Optimizing campaign via adgroups
• Importance of CTR in optimization
• How to increase CTR
• Importance of quality score in
• optimization
• How to increase quality score
• Importance of negative keywords in
• optimization
• Evaluating campaign stats
• Optimizing with conversion report
• Optimizing with keywords
• Optimizing performing keywords
• Optimizing non performing keywords
• How to decrease CPC
• Analyzing your competitors performance
• Types of display campaigns-
• Creating 1st display campaign
• Difference in search & display
• Doing campaign level settings
• Understanding CPM bid strategy
• Advance settings
• Ad-scheduling
• Ad-delivery
• Understanding ads placement
• Creating diff. adgroups
• Using display planner tool
• Finding relevant websites for ads
• Creating text ads
• Creating banner ads using tools
• Uploading banner ads

Module 05# Social Media Marketing

• Understanding Facebook marketing
• Practical session 1
• Creating Facebook page
• Uploading contacts for invitation
• Exercise on fan page wall posting
• Increasing fans on fan page
• How to do marketing on fan page (with examples)
• Fan engagement
• Important apps to do fan page marketing
• Facebook advertising
• Types of Facebook advertising
• Best practices for Facebook advertising
• Understanding facebook best practices
• Understanding edgerank and art of engagement
• Practical Session 2
• Creating Facebook advertising campaign
• Targeting in ad campaign
• Payment module- CPC vs CPM vs CPA
• Setting up conversion tracking
• Using power editor tool for adv.
• Advance Facebook advertising using tools like
• What is linkedIn?
• Understanding LinkedIn
• Company profile vs Individual profiles
• Understanding Linkedin groups
• How to do marketing on LinkedIn groups
• Linkedin advertising & it best practices
• Increasing ROI form linkedIn ads
• Linkedin publishing
• Company pages
• Adv on linkedIn
• Display vs text
• Understanding Twitter
• Tools to listen & measure Influence on
• Twitter: TweetDeck, Klout, PeerIndex
• How to do marketing on Twitter
• Black hat techniques of twitter marketing
• Advertising on Twitter
• Creating campaigns
• Types of ads
• Tools for twitter marketing
• Twitter Advertising
• Twitter Cards
• Understanding Video Campaign
• Creating 1st Video Campaign
• Importance of video marketing
• Benifits of video marketing
• Uploading videos on video marketing websites
• Using youtube for business
• Developing youtube video marketing Strategy
• Bringing visitors from youtube videos to your website
• Creating Video ADgroups
• Targeting Options
• Understanding Bid Strategy

Module 06# Mobile Marketing

• Understanding Mobile Devices
• Mobile Marketing and Social Media
• Mobile Marketing Measurement and Analytics
• Fundamentals of mobile marketing
• Key industry terminology
• Creating mobile website through wordpress
• Using tools to create mobile websites
• Using tools to create mobile app
• Advertising on mobile (App & Web)
• Targeting ads via location
• Targeting ads on Apps
• Targeting ads on search engine

Module 07# Google Analytics

• Introduction to Google analytics
• How Google analytics works
• Understanding Google analytics account structure
• Understanding Google analytics insights
• Understanding cookie tracking
• Types of cookie tracking used by Google analytics
• Starting with Google analytics
• How to set up analytics account
• How to add analytics code in website
• Understanding goals and conversions
• How to setup goals
• Understanding different types of goals
• Understanding bounce & bounce rate
• Difference between exit rate & bounce rate
• How to reduce bounce rate
• How to set up funnels in goals
• Importance of funnels
• How to integrate adwords and analytics account
• Benefits of integrating adwords & analytics
• Measuring performance of marketing campaigns via
• Google analytics
• What is link tagging
• How to set up link tagging
• Understanding filters & segments
• How to set up filters & segments
• How to view customized reports
• Monitoring traffic sources
• Monitoring traffic behavior
• Taking corrective actions if required

Module 08# Online Display Marketing

• What is online advertising?
• Types of Online Advertising
• Display Advertising
• Banner ads
• Rich Media ads
• Pop ups and Pop under ads
• Contextual advertising
• In Text ads
• In Image ads
• In video ads
• In page ads
• What are Payment Modules?

Module 09# E-Mail Marketing

• What is email marketing?
• How email works?
• Challenges faced in sending bulk emails
• How to overcome these challenges?
• Types of email marketing- Opt-in & bulk emailing
• What is opt-in email marketing?
• Setting up email marketing account
• Best platforms to do opt-in email marketing
• Setting up lists & web form
• Creating a broadcast email
• What are auto responders?
• Setting up auto responders
• How to do bulk emailing?
• Best practices to send bulk emails
• Tricks to land in inbox instead of spam folder
• Top email marketing software’s &
• a glimpse of how to use them
• Improving ROI with A/B testing

Module 10# E-Commerce Marketing

• What is ecommerce?
• Top ecommerce websites around the world & it’s scenario in India
• Difference between E-Commerce software and Shopping Cart software
• Payment Gateways, Merchant Accounts & Logistics for physical goods.
• Integrating Woo commerce and setting up an ecommerce store on WordPress.
• Affiliate Marketing by promoting products which looks like an ecommerce store.
• Case studies on ecommerce websites.
• How to do Google Product Listing Ads (PLA) for ecommerce websites.
• How to do SEO for an ecommerce website.

Module 11# Lead Generation

• Understanding lead generation for business
• Why lead generation is important?
• Understanding landing pages
• Understanding thank-you page
• Landing page vs website
• Best practices to create a landing page
• Best practices to create a thank-you page
• Practical exercise- Creating a landing page
• Types of landing pages
• Reviewing landing pages created by trainees
• What is A/B testing?
• How to do A/B testing
• Selecting landing pages after A/B testing
• Converting leads into sales
• Creating lead nurturing strategy
• Understanding lead funnel
• Steps in leads nurturing

Module 12# Content Marketing

• What is Content marketing?
• Introduction to content marketing
• Objective of content marketing
• Content marketing 7 step strategy building process
• 18 types of content with examples
• How to write great compelling content
• Keyword research for content ideas
• Optimizing content for search engines
• Discussing authority blog
• Steps towards developing authority blog
• Ways to monetizing authority blog
• How to market your content?
• Debate- Doesn’t great content just spread by itself
• Understanding second customer
• Importance of second customer
• How to increase second customer
• Understanding online influencers
• 10 ways to connect with online influencers
• 35 unique ways to write magnetic headlines
• 180 examples of magnetic headlines
• Case study on content marketing

Module 13# Internet Marketing Strategy

• Personal branding
• Content marketing
• Search engine optimization (SEO)
• Conversion optimization
• Social media marketing
• Email marketing

Module 14# Affiliate Marketing

• What is affiliate marketing?
• 3 A’s of affiliate marketing
• How people make millions of dollar in affiliate marketing?
• Affiliate marketing history
• Changes in affiliate marketing industry over the year
• Affiliate marketing scenario in India
• How to be a super affiliate?
• Different ways to do affiliate marketing
• Affiliate marketing secrets
• How your trainer makes money in affiliate marketing?
• Live examples of how people are making money as an affiliate
• Getting your started as an affiliate
• Getting you approved as an affiliate from
• India’s top affiliate agencies
• Some of the top affiliate network in the world
• How to get approved as an affiliate by world’s top affiliate company
• Trainers shares his secrets of affiliate marketing

Module 15# Ad-Sense & Blogging

• What is AdSense?
• How to get approved for AdSense?
• Cool trick to get AdSense approval by Google
• Using your AdSense account interface
• Placing ads on your blog
• Creating blogs with our FREE theme
• Then we will share 1 secret method Through which you will make money with AdSense

Module 16# Online Reputation Management (ORM)

• What is online reputation management?
• Why online reputation management is need of hour
• Understanding ORM scenario
• How to deal with criticism online
• 10 Online reputation management Commandments
• 15 ways to create positive brand image online
• Understanding tools for monitoring online reputation
• Step by Step guide to overcome negative online reputation
• Best examples of online reputation management