Salesforce Marketing Cloud Consultant Training in 10Daneces

Salesforce Marketing Cloud Consultant

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10Daneces whose main focus is on Training and placing students imparts Certified “Salesforce Marketing Cloud Consultant” Training which is designed for those who have knowledge in implementing Sales/Marketing Cloud solutions in a customer-oriented role. Students should be able to profitably design and apply Sales Cloud solutions that are feasable and adaptable, and contribute to long-term customer gain.

Here are some methods of the concepts you should understand to clear the exam:

· Create Sales and Marketing solutions to meet the business requirements
· Create applications and interfaces that enlarge user productivity
· Maintain design and data analytics to track key Sales Cloud metrics

The Marketing Cloud imparts a comprehensive training that offers a wide variety of courses designed exclusively for clients and partners. Marketing/Sales Cloud Training provides you with:

· Current best practices and industry knowledge
· Interactive and integrated classes
· Considerable resources to sharpen your digital marketing capabilities.

Key Features of Salesforce Marketing Cloud Consultant Training are:

  • Design POC (Proof of Concept): This process is used to ensure the feasibility of the client application.
  • Video Recording of every session will be provided to candidates.
  • Live Project Based Training.
  • Job-Oriented Course Curriculum.
  • Course Curriculum is approved by Hiring Professionals of our client.
  • Post Training Support will helps the associate to implement the knowledge on client Projects.
  • Certification Based Training are designed by Certified Professionals from the relevant industries focusing on the needs of the market & certification requirement.
  • Interview calls till placement.


  • Identify the elements that make an email message effective or ineffective.
  • Describe global legal compliance guidelines.
  • Identify ways to improve deliverability.
  • Explain acquisition methods to allow potential subscribers to opt-in.
  • Identify best practices for interacting with potential and active subscribers.


  • Describe email design best practices.
  • Explain how to create an email using Responsive Design in the email application.
  • Explain A/B testing best practices to test different email elements to drive results.
  • Describe the available tools to prepare and send an email.
  • Explain how approvals work in the Email application.


  • Explain various ways to customize email messages.
  • Given a scenario, identify the optimal ways to customize an email message.
  • Describe the available tools to construct email messages.
  • Explain the differences between the Send Flow and the User-Initiated Send Definition.
  • Given a scenario, identify the appropriate send method.
  • Describe various send capabilities in the Email application.
  • Describe how Send Classifications, Delivery Profiles, and Sender Profiles are used.


  • Given a scenario, explain which automation tool to use.
  • Describe the capabilities of Automation Studio.


  • Compare and contrast Lists and Data Extensions and describe when to use them.
  • Describe profile attributes, including Preview Profile Center.
  • Given a scenario, describe the relationship between Subscriber Key, Primary
  • Key, Send Relationship, and All Subscribers.
  • Given a scenario, describe the ramifications of various settings when creating a Data Extension.
  • Describe what happens when one unsubscribes from Lists vs. Data Extensions.
  • Explain how unsubscribe works in each Marketing Cloud Edition.
  • Describe the differences between a global unsubscribe and a master unsubscribe.
  • Identify the ways to import, including Import Wizard, API, and Import Activity.
  • Given a scenario, explain the optimal way to import data using the user interface vs. using the API.
  • Given a scenario, explain when to use tools to segment data.
  • Describe how to refresh segments manually vs. using automation.
  • Describe how to use behavioral data to segment data.
  • Explain how data relationships work and their use cases.
  • Explain sharing data across business units.


  • Explain email analytics terminology.
  • Analyze individual email performance.
  • Given a scenario, describe the reporting functionality and capabilities.


  • Identify where to find information or help on APIs and Marketing Cloud Connect.

Salesforce Certified Marketing Cloud Consultant

Salesforce Certified Marketing Cloud Consultant Exam :
  • Number of Questions: 60
  • Item Types: Multiple Choice
  • Exam time: 90 Mins.
  • Passing score: 68%
  • Price: $200 USD
  • Retake Fee: USD 100

Syllabus for Salesforce Marketing Cloud Consultant Certification Exam

Discovery 13%
  • Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
  • Provided with a list of branding and creative strategies, probe for additional information that is needed to recommend an appropriate solution.
  • Provided a customer environment and goals, determine the viability of external systems that need to be included in the solution. (POS, CRM, ecommerce, data warehouse, data source inputs)
  • Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer. (frequency, complexity, volume of sending)
  • Given a scenario that includes customer information about subscriber acquisition, management, and attrition, utilize this information to select solution components.
  • Given a solution, recommend the appropriate customer skill sets required to utilize the Marketing Cloud application.
Conceptual Design 12%
  • Analyze customer data to determine the appropriate data model. (List model, Data Extensions)
  • In a given scenario, determine appropriate solution for given requirements considering technical expertise of personas. (Automation Studio vs. Journey Builder, for example)
  • In a given narrative data flow, select the correct data flow diagram that depicts that data flow.
  • In a given customer scenario, identify which User Stories are appropriate to use for accessing Marketing Cloud.
  • In a given customer scenario, determine factors to consider when scaling the solution.
  • Articulate how data construct will drive one-to-one messaging and content. Explain the purpose of IP Warming and make a recommendation based on customer needs.
Marketing Cloud Connect And Account Configuration 18%
  • Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration. (Salesforce edition, list of integration users, scope user, administrator credentials)
  • Understand how to send an email to a contact, lead, campaign, and report via the Sales / Service Cloud and Marketing Cloud. (sending, triggered, automated)
  • Understand how Sales / Service Cloud data in the Marketing Cloud can be segmented.
  • Given a customer scenario, recommend the appropriate Marketing Cloud role based on User Stories.
  • Determine which type of customer scenario warrants the creation of a business unit. (publication types, demographic, workflow processes, organizational structure)
  • In a given scenario, troubleshoot issues regarding Reply Mail Management. Analyze the impact of applying Sender Authentication Package (SAP) to a business unit. (link wrapping, landing pages, image URLs)
Reporting And Data Design 20%
  • Explain how the information in data views and tracking extracts are accessed.
  • Compare and contrast standard reports, data views, and tracking extracts.
  • Summarize Send Logs including when/why to use it; how to create and manage. 
  • Explain the various data objects in the Marketing Cloud. (data extensions, list model, data retention model, publication lists, suppression lists)
  • Understand available data types, retention and template options when building a data extension.
  • Understand how data is retrieved within a Relational Data Model. (basic SQL)
  • Given a customer scenario, recommend appropriate import method with list or data extensions.
  • Understand the implications of a system being database of record.
Automation And Email Build 14%
  • Given a customer scenario, select the appropriate workflow that meets the business requirement. (import, segmentation, email send)
  • Compare and contrast triggered and scheduled interactions.
  • Understand the required steps to build, test, and deploy an email based on customer requirements.
  • Explain the various ways to individualize email content. (AMPscript, personalization strings, dynamic content, guide template language)
  • Compare and contrast the ways to individualize content, such as: SSJS vs AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows function.
  • Explain various Marketing Cloud Email technologies. (Link Alias tags, Impression regions, Web Analytics Connector)
Contact Builder 14%
  • Explain the role and capabilities within Contact Builder. (tools such as data designer, all contacts, data extensions, imports, data sources, contact configuration)
  • Understand how cardinality and root relationships impact data modeling. Summarize how to use Data Designer to incorporate data source into Contact Builder.
  • Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.
Journey Builder 11%
  • Compare and contrast the automation tools, such as Journey Builder, Automation Studio, and Pardot.
  • Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.
  • Explain the requirements for and the methods by which a contact can enter a Journey.

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